Our Founding Story

Brought together by a love of nature and a shared passion for the environment, co-founders Jessica and Paul’s story spans the densely urban surroundings of New York City, the untamed landscape of rural Western Australia and a leafy, beachside suburb in Sydney, Australia, where they now live with their two sons, Emerson and Arthur.

A health scare during their younger son’s infancy spurred the couple to reassess the products they were using at home. Unable to find brands that were truly natural and safe, yet powerful, and convinced there were many people like them looking to make more natural product choices, Paul and Jessica decided to create their own. They designed a range of cleaning and care products to deliver the performance of conventional brands using plant-based ingredients, while offering an unmatched sensorial experience. Koala Eco was born. 

Koala Eco harnesses the wild power of nature and merges it with science, marrying powerful Australian botanicals and plant-derived ingredients with research-backed evidence. Developed in collaboration with specialist chemists, each formula works as well or better than the chemical alternative and each product is unexpectedly beautiful to use. 

Jessica and Paul are on a mission to bring truly natural products into the mainstream. They believe that many people would like to make more sustainable, natural product choices, but nagging beliefs that ‘eco’ options compromise on efficacy and require too much effort to find and to buy stand in their way. The aim is for Koala Eco to fill the gap. And it seems to have struck a chord, with a large and ever-growing fan base devoted to the brand. 

Koala Eco lives its purpose through every detail of its design. This includes aspects you would expect from a sustainable brand, such as 100% recycled and recyclable packaging and sustainable ingredient sourcing. Beyond this, Jessica and Paul believe that today’s brands and businesses have a responsibility to go further than merely ‘do no harm’. Through Koala Eco, they actively seek to ‘do good’, balancing profit with purpose. 

Since the launch of the brand, Koala Eco has supported “1% for the Planet”, the WWF and local organisations that strive to protect Koalas and their natural habitat. 

Looking ahead, work is underway to develop and support programmes that help people restore a connection with nature in their daily lives, driven by a growing body of data in ecopsychology. This is the real work of the brand and the reason that Jessica & Paul are so driven to share the Koala Eco message.

“Nature-deficit disorder is the loss of connection of humans to their natural environment. Staying close to nature improves physical, mental, and spiritual well-being. It makes us feel alive from the inside”, 

Richard Louv, Last Child In The Woods