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What exactly does it mean when a product is advertised with natural fragrance?

Whenever you see the words, ‘made with natural fragrances’, you should always approach with caution. Natural fragrance or fragrance oil is not essential oil and does not mean derived from purely natural ingredients.

Fragrance oils,  or ‘natural fragrances’ that are referred to on many types of perfumes, cleaning products, soaps and candles are comprised of synthetic formulas and lab created to mimic essential oils or they can be a mixture of natural oils as well as synthetic oils.  During the production process of natural fragrances, a specific job of the perfumer is to produce a scent that replicates a natural smell synthetically. This literally involves mixing various type of chemicals until the right scent is created. The end result is something that almost smells natural but is actually far from being natural.

You browse the household cleaning materials section of the supermarket, looking for natural remedies: you want products that don’t contain toxic ingredients and fake fragrance, won’t harm the planet, and won’t make you or your family feel ill.

Yet you also want cleaners with powerful antibacterial properties and formulas that clean swiftly and effectively without you having to put in extra work.