Look closely at a laundry basket and you'll find a record of the week. Grass from the park. Coffee from the morning. Chocolate, berry, a smear of avocado from someone's breakfast. A stain is evidence of a life being lived.
For decades, the cleaning aisle has responded with harsh chemicals: optical brighteners, synthetic fragrance, compounds that linger on fabric and skin long after the wash is done. We took a different path. Our Laundry Wash works safely and powerfully—with enzymes, the same biological catalysts that break things down in soil, rivers, and our own bodies. Five of them, each with a specific job.
Protease, for protein
Protein is in more of your laundry than you'd think — sweat, blood, grass, chocolate, dairy, and milky drinks like tea, coffee and chai. Protease breaks down the protein in these stains, making it easier for the wash to lift them from the fabric.
Amylase, for starch
Starch is a key ingredient in ready-made sauces, baby foods, dressings and desserts. It also acts as a glue for other dirt particles in the air and in wash water, which makes starch stains even more noticeable. By breaking the starch down, amylase helps the wash carry these stains away.
Pectate lyase, for pectin
Berries, bananas, avocados and many vegetables are naturally high in pectin. It's also added as a thickener to jams, jellies, yoghurt drinks and smoothies — even some cosmetics. Pectate lyase breaks pectin down, so fruit doesn't have the last word on your child's shirt.
Mannanase, for gum
Guar and locust bean gums appear in a wide range of foods — ice cream, mayonnaise, salad dressing — and in personal care products like toothpaste and body lotion. Mannanase breaks down these gums and the sticky stains they leave behind.
Lipase, for fat, oil and grease
From cheeseburgers to pad Thai, greasy stains are the slowest to disappear. Burgers, fries, pizza, and cooking oils like peanut, sunflower and sesame are the usual suspects. Lipase breaks down fats and oils so the wash can remove them.
Better together
Most everyday stains aren't one thing. They're layered — protein over starch, oil over fruit — and each layer can block an enzyme from reaching its target. Working together, these five enzymes clear paths through the layers for one another, each one boosting the others' impact. The result is high performance across a remarkable range of everyday stains, along with the quieter benefits: colours that hold, whites that stay white, no optical brighteners required.
And then, the essential oils
Performance is only half of what a wash should be. Our Laundry Wash carries the actual essence of the plant — pressed and distilled, never synthetic fragrance — in three pairings of Australia's most remarkable botanicals. Match the wash to the day.
- Lemon scented eucalyptus and rosemary (Eucalyptus citriodora and Rosmarinus officinalis) — two of nature's best antibacterials in one aromatic formula. The eucalyptus is lemony, fresh and full of vitality; the rosemary herbaceous and woodsy, long celebrated for relieving stress and encouraging mental clarity.
- Mandarin and peppermint (Citrus reticulata and Mentha piperita) — sweet and sunlit, lifted by a cool, clarifying note of peppermint. Bright where the day needs brightening.
- Rosalina (Melaleuca ericifolia), sometimes called the lavender tea tree — soft, green and faintly floral like a fresh lavender, and gentle enough for delicates and the most sensitive of smells.
Not synthetic fragrance. The actual essence of the plant, so that hanging out the washing becomes something closer to standing in a sun-warmed garden.
Our Laundry Wash formula is ultra-concentrated — 100 loads per bottle — works in cold, warm or hot water, suits top and front loaders, and is safe for sensitive skin. It's biodegradable, septic safe, and bottled in 100% post-consumer recycled plastic.
Clean laundry, clean conscience. And a basket that is of nature.
More Nature, Feel Better.
